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Over 300 international television professionals joined TV Globo, Sony and The International Academy of Television Arts & Sciences in Brazil September 8-10, 2008, for International Academy Day in Rio, a three-day networking event inaugurated by Brazil’s President, Lula Da Silva.
The opening dinner was held at the Copacabana Palace Hotel and officially launched the first Academy Day held in South America with speeches from the President, the Governor of Rio, Sergio Cabral, the President of TV Globo, Roberto Irineu Marinho and the President & CEO of the International Academy, Bruce L. Paisner. Participants included International Academy Members, and government officials as well as television executives and producers from around the world.
Program highlights of the three-day event included three keynote speeches and four panels. The keynotes were given by Helio Costa, the Brazilian Minister of Telecommunications; Octavio Florisbal, the CEO of TV Globo and Flavio Ferrari, the CEO of ratings bureau IBOPE Media. The first day sessions presented a CEO overview of the Latin American television industry and a discussion on telenovelas, while the second day addressed the use of new technologies in the region and the crucial role of socially responsible programming. Panelists included Marcos Santana, President, Telemundo International; Nadav Palti, CEO & President, Dori Media; Hugo Gaggioni, Chief Technology Officer Broadcast, Sony Corporation and Stephen Massey, Global Media Aids Initiative/Senior Program Officer. All panels took place at PROJAC, Globo’s production center and studio back lot.
This was the third International Academy Day to be organized by the International Academy after Mexico City in 2005 and Beijing in 2006.
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