Reed MIDEM is a division of Reed Exhibitions, the world leader in the organization of some 420 public exhibitions and professional tradeshows.



MEDIA CONTACTS
  
The International Academy of Television Arts & Sciences
Eva Obadia,  
Communications Director
Tel: (1) 212-489-6969
eva.obadia@iemmys.tv  
  
Reed MIDEM 
Jane Garton
Press Manager 
jane.garton@reedmidem.com

 
 
 
                                                                                                                   
   
 
 
2012 INTERNATIONAL DIGITAL EMMY® AWARDS WINNERS
 
 
Digital Program: Children & Young People
 
SHUJAAZ.FM
Well Told Story
Kenya
 
Credits:
Rob Burnet, Executive Producer
Bridget Deacon, Head of Production
Daniel Muli, Animation & Design
Eric Muthoga, Art
 
Shujaaz.FM is a multi-media communications project, designed to inspire and motivate millions of Kenyans to take action to improve their lives and engage with urgent issues that shape their future. Shujaaz is delivered simultaneously across multiple interactive channels to inform and involve Kenyans starved of opportunities and eager to build better futures for themselves. Shujaaz.FM follows the lives of four young Kenyans. The star is Boyie, who's built a pirate radio station in his bedroom from which he broadcasts his show Shujaaz.FM as DJ B. The other characters are fans of his show and call-in with stories and ideas for him to share. Together they reveal tried and tested ideas about making money, growing up, entrepreneurship, and democracy.
 
 
 
 
Digital Program: Fiction
 
Secret Location / Shaw Media / Thunderbird Films
Canada
 
Credits:
James Milward, Executive Producer, Secret Location
CJ Hervey, Producer, Secret Location
Alan Sawyer, Executive Producer
Chris Harris, Head of Online Content, Shaw Media
 
Endgame Interactive is a transmedia episode created to extend the Showcase television drama Endgame online. The audience participates in an interactive mystery where they take on the main role in the narrative, which is populated with information from their Facebook account. Fans interact with the cast, search for clues, question suspects, and unravel the mystery in a cinematic and personal experience. The episode seamlessly integrates elements of the viewers Facebook profile into the video and places the users friends at the center of a kidnapping mystery. The online experience is built on a platform that builds social media directly into the story, posting cryptic messages to viewer's Facebook accounts and weaving the need to share the content right into the story's conclusion. The objective was to draw the audience into the Endgame show world with an immersive experience and create a direct interaction with Arkady Balagan, the charismatic star of the show. By joining Balagan's band of investigators, users experienced the show content through online video and casual gaming elements in a new and unique way.
 
      
 
 
Digital Program: Non-Fiction
 
Maverick Television for Channel 4
United Kingdom
 
Credits:
Dan Jones, Executive Producer
Steph Harris, Executive Producer
Sandra Gorel, Producer
Adam Gee, Commissioning Editor
 
Live from the Clinic was broadcast on Channel 4, relying largely on online presence. Viewers applied through the show's website to be seen live over webcam during transmission by the show's resident doctors and leading specialists. On the website, these cases were made available as interactive videos, allowing users to create a shopping basket of resources most applicable to them, which they could then email to themselves. As the shows aired, users were encouraged to 'play along' using My Healthchecker, taking 19 tests related to subjects across the series, ranging from Dyslexia, OCD, Autism, and ADHD, to BMI, Body Fat Percentage, and Diabetes. Along with receiving detailed feedback and advice, users could compare their results anonymously with others. My VideoDoctor, an interactive video product, allowed users to receive a personalised consultation based on their symptoms from the show's doctors.