2012 International Digital Emmy® Awards Winners Announced

SHUJAAZ FM (Kenya) wins Children & Young People
Endgame Interactive: Facebook Episode (Canada) wins Fiction
Live From the Clinic (United Kingdom) wins Non-Fiction
 
 
 
MIPTV-Cannes, April 1, 2012 - The International Academy of Television Arts & Sciences announced tonight the winners of the International Digital Emmy® Awards at a ceremony organized in partnership with Reed Midem and attended by over 300 international executives from the television, broadband and mobile industries.
 
SHUJAAZ FM (Well Told Story), a multi-media communications project, designed to inspire and motivate millions of Kenyans to take action to improve their lives and engage with urgent issues that shape their future, garnered the first Digital Emmy Award for Kenya by winning the Children & Young People category. Endgame Interactive: Facebook Episode (Secret Location/Shaw Media/Thunderbird Films), a transmedia episode created to extend the Showcase television drama Endgame online, won the Fiction category. Live from The Clinic (Maverick Television for Channel 4), a medical series enabling viewers to apply through the show's website to be seen live over webcam during transmission by the show's resident doctors and leading specialists, won the Non-Fiction category. Complete information on the winners follows this release.
 
"This year's winners have masterfully woven social media into the fabric of their programs, "said Bruce L. Paisner, President & CEO of The International Academy of Television Arts & Sciences. "We congratulate them on their boundary-breaking."
       
About The International Academy of Television Arts & Sciences 
The International Academy of Television Arts & Sciences is a membership based organization comprised of leading media and entertainment figures from over 50 countries and 500 companies from all sectors of television including internet, mobile and technology. The Academy's yearly schedule of events includes the prestigious International Emmy® Awards Ceremony held in New York, The International Digital Emmy® Awards at MIPTV and a series of industry events such as Academy Day, The International Emmy® World Television Festival and Panels on substantive industry topics. The Academy was chartered with a mission to recognize excellence in television produced outside of the United States and it presents The International Emmy® Awards in the following fifteen categories: Arts Programming; Best Performance by an Actress; Best Performance by an Actor; Current Affairs; Children & Young People; Comedy; Digital Program: Children & Young People; Digital Program: Fiction; Digital Program: Non-Fiction; Documentary; Drama Series; News; Non-Scripted Entertainment; Telenovela; TV Movie/Mini-Series.  For more information go to  www.iemmys.tv.  
 
 
About Reed MIDEM
Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPDOC, MIPTV, MILIA, MIPCOM JUNIOR and MIPCOM for the television and new media industries, MIDEM for music professionals, MIPIM and MAPIC for the property sector and GLOBAL CITY for urban management specialists.
 
Reed MIDEM is a division of Reed Exhibitions, the world leader in the organization of some 420 public exhibitions and professional tradeshows.



MEDIA CONTACTS
  
The International Academy of Television Arts & Sciences
Eva Obadia,  
Communications Director
Tel: (1) 212-489-6969
eva.obadia@iemmys.tv  
  
Reed MIDEM 
Jane Garton
Press Manager 
jane.garton@reedmidem.com

 
 
 

                                                                                                                   
   
 
 
2012 INTERNATIONAL DIGITAL EMMY® AWARDS WINNERS
 
 
Digital Program: Children & Young People
 
SHUJAAZ.FM
Well Told Story
Kenya
 
Credits:
Rob Burnet, Executive Producer
Bridget Deacon, Head of Production
Daniel Muli, Animation & Design
Eric Muthoga, Art
 
Shujaaz.FM is a multi-media communications project, designed to inspire and motivate millions of Kenyans to take action to improve their lives and engage with urgent issues that shape their future. Shujaaz is delivered simultaneously across multiple interactive channels to inform and involve Kenyans starved of opportunities and eager to build better futures for themselves. Shujaaz.FM follows the lives of four young Kenyans. The star is Boyie, who's built a pirate radio station in his bedroom from which he broadcasts his show Shujaaz.FM as DJ B. The other characters are fans of his show and call-in with stories and ideas for him to share. Together they reveal tried and tested ideas about making money, growing up, entrepreneurship, and democracy.
 
 
 
 
Digital Program: Fiction
 
Endgame Interactive: Facebook Episode

Secret Location / Shaw Media / Thunderbird Films
Canada
 
Credits:
James Milward, Executive Producer, Secret Location
CJ Hervey, Producer, Secret Location
Alan Sawyer, Executive Producer
Chris Harris, Head of Online Content, Shaw Media
 
Endgame Interactive is a transmedia episode created to extend the Showcase television drama Endgame online. The audience participates in an interactive mystery where they take on the main role in the narrative, which is populated with information from their Facebook account. Fans interact with the cast, search for clues, question suspects, and unravel the mystery in a cinematic and personal experience. The episode seamlessly integrates elements of the viewers Facebook profile into the video and places the users friends at the center of a kidnapping mystery. The online experience is built on a platform that builds social media directly into the story, posting cryptic messages to viewer's Facebook accounts and weaving the need to share the content right into the story's conclusion. The objective was to draw the audience into the Endgame show world with an immersive experience and create a direct interaction with Arkady Balagan, the charismatic star of the show. By joining Balagan's band of investigators, users experienced the show content through online video and casual gaming elements in a new and unique way.
 
      
 
 
Digital Program: Non-Fiction
 
Live from the Clinic

Maverick Television for Channel 4
United Kingdom
 
Credits:
Dan Jones, Executive Producer
Steph Harris, Executive Producer
Sandra Gorel, Producer
Adam Gee, Commissioning Editor
 
Live from the Clinic was broadcast on Channel 4, relying largely on online presence. Viewers applied through the show's website to be seen live over webcam during transmission by the show's resident doctors and leading specialists. On the website, these cases were made available as interactive videos, allowing users to create a shopping basket of resources most applicable to them, which they could then email to themselves. As the shows aired, users were encouraged to 'play along' using My Healthchecker, taking 19 tests related to subjects across the series, ranging from Dyslexia, OCD, Autism, and ADHD, to BMI, Body Fat Percentage, and Diabetes. Along with receiving detailed feedback and advice, users could compare their results anonymously with others. My VideoDoctor, an interactive video product, allowed users to receive a personalised consultation based on their symptoms from the show's doctors.




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